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BRP Supporting Free Avalanche Awareness Seminars and New Online Education Program for Snowmobilers

BRP Supporting Free Avalanche Awareness Seminars and New Online Education Program for Snowmobilers

BRP is amplifying its efforts to provide avalanche education and awareness by sponsoring more than 40 free seminars throughout North America for the seventh straight year, and adding two strong partners to further the effort. New this year is support for the seminars from Backcountry Access (BCA), one of most well-known and respected manufacturers of avalanche safety equipment in addition to joint sponsoring of the new Backcountry Ascender online education platform. Combined, the two platforms will ensure an increased number of riders have access to essential tools for avalanche education.

More than 13,000 snowmobilers have taken part in Ski-Doo-sponsored avalanche awareness seminars since 2009. The in-person seminars offer engaging content for riders of all skill levels, and riders of all brands are welcome and encouraged to attend. Those who register to attend are also encouraged to bring their friends and riding buddies to ensure people they ride with are also well informed.

In addition to sponsoring seminars, BRP and BCA are also teaming up with Backcountry Ascender, a recently-unveiled online platform. It is free, and is a self-directed program that provides basic avalanche education and encourages traditional courses to advance to higher levels. Much of the course content can be completed online, and it will direct users to relevant in-person courses like the BRP/BCA-sponsored seminars. Backcountry Ascender is supported by the International Snowmobile Manufacturer’s Association (ISMA), of which BRP is an active member.

“Safety is a priority for BRP, which is why we are so deeply involved in the promotion of avalanche education,” said Mathieu Laforest, Global Ski-Doo Marketing director. “Together with our dealers, we’ve worked with experts to design snowmobile-specific seminars that are educational and engaging for participants. With the addition of Backcountry Ascender and BCA this year, we’re looking forward to raising the level of awareness and education even further.”

About the Seminars
Seminars in Canada are led by Marshall Dempster, a recognized avalanche forecaster, a Lead Instructor (AST1 and 2) and Backcountry Guide. Dempster is a Professional Member of the Canadian Avalanche Association, professional forecaster and certified Canadian Avalanche Rescue dog handler. He has 15 years of mountain experience focused on safe travel as well as mountain rescue and a passion to share his knowledge.

Mike Duffy of Avalanche1, a recognized snowmobile expert in avalanche awareness, leads seminars in the United States. Duffy has American Avalanche Association Levels I & II, AvPro Level III and Instructor certifications, teaches at Colorado Mountain College and Silverton Avalanche School, and has been giving snowmobile-specific avalanche classes since 1996. Duffy has more than 25 years of mountain riding and mountain rescue experience. This is his fifth year working with BRP.

Seminars are open to owners of all brands of sleds. For up-to-date information on locations and times, or to register for an avalanche awareness seminar, visit the Ski-Doo website, the
Ski-Doo Blog and be sure to follow Ski-Doo on Facebook. Most seminars are combined with an open house or mountain-riding event. Participants are encouraged to register with the host dealer so they can plan meeting space accordingly and ensure a spot.

About Backcountry Ascender
Backcountry Ascender is a free and simple online backcountry and avalanche educator. The platform uses educational gamification and good-natured competition to encourage rider
awareness and improve their backcountry knowledge, skills and practical experience. The engaging and competitive platform is comprised of industry- and peer-reviewed curriculum of self-directed lessons and in-person courses. Riders earn points for completing lessons and courses to increase their rank as well as their associated club, state/provincial
association, dealer and snowmobile brand.

Backcountry Ascender is endorsed and promoted by ISMA, its member OEM manufacturers, top pro riders, Avalanche Canada and the American Avalanche Association.
For information on the Backcountry Ascender program visit:
http://backcountryascender.com.

Ride Rasmussen Style Lands in Europe!

The Idaho, USA based snowmobile riding school Ride Rasmussen Style will launch its European operations in January 2016 based in the Arctic Circle Finland. Bret Rasmussen, the founder of Ride Rasmussen Style and a legendary snowmobile racer and innovator is thrilled to start the new era for his beloved riding clinics.

Bret Rasmussen who has been involved in winter motor sport for decades, have always wanted to share his knowledge as well as his skills with other riders, allowing riders to advance in the backcountry as fast as the snowmobiles develop annually.

Ride Rasmussen Style is located in Preston, Idaho and headquarters its operations in West Yellowstone, Montana and has also featured clinics in Utah, Wyoming, Colorado and Montana. Annually, Bret Rasmussen has also been invited to school riders in various other countries and continents.

As a result of high sales in mountain sleds, there is a natural demand for educating the existing riders as well as new comers.  The Ride Rasmussen Style clinics instruct riders on how to set up their machines and provide instruction on riding techniques providing more enjoyment while in the backcountry.

The Ride Rasmussen Style Europe representative is Wille Rajala, a former multi time snowboard champion and one of the pioneers in starting the sport in 1984 which was based in Finland.

Wille Rajala is a Finnish Lapland based entrepreneur and experienced mountain rider from a town called Rovaniemi, which is the home of the only BRP snowmobile plant in Europe.

Wille Rajala has strong background in branding and business development. He is a husband and a father to one teenager son. After leaving the global snowboard circuit to be an entrepreneur, he kept mountain life close to his heart.  He feels now is the perfect opportunity to get back to nature and snow, the elements he loves the most.

The operations will start in the first quarter of 2016 operating in the mountains of Swedish Lapland. The first Ride Rasmussen Style Europe Camp will be held in April 2016.  More organized details will be announced in January.

The idea for launching the Ride Rasmussen Style Europe operations developed between both parties during 2015. Bret Rasmussen is a very experienced rider and highly appreciated person that visits global events. He feels that this opening is the first attempt to bring his strong team of schooled and skilled teachers in front of the snowmobile industry. It’s Bret’s hope the Ride Rasmussen Style clinics will advance providing more opportunities in other countries.

Wille Rajala is in charge of all European activities and camp inquiries, as well as for official merchandise.

Bret Rasmussen is looking forward to the new European activities and territories joining the Ride Rasmussen Style experiences. He is confident Wille Rajala is the right person to lead the new Ride Rasmussen Style chapter.

More information:

Bret Rasmussen, founder, President
Ride Rasmussen Style
Tel 208-221-4294

Wille Rajala, founder, CEO
Ride Rasmussen Style Europe
Tel:  358-40-504-8008

 

Ride Rasmussen Style Headquarters Operations in West Yellowstone for 2016

Ride Rasmussen Style Headquarters Operations in West Yellowstone for 2016

(Preston, ID, November 25, 2015) Ride Rasmussen Style is excited to announce that all operations will be based in West Yellowstone, Montana for the 2016 snowmobile season.  The businesses in West Yellowstone and the West Yellowstone Chamber of Commerce have stepped up and helped Ride Rasmussen Style secure this adventure.  Working with Yellowstone Arctic Yamaha and Yellowstone Adventures, Ride Rasmussen Style will offer clinics to snowmobilers looking to step up their game in the backcountry.

Ride Rasmussen Style has a team of eight certified instructors that have been trained by Bret Rasmussen, “The Professor” himself and hold Wilderness First Responder and Avalanche certifications.  For more information on the instructors please visit www.riderasmussenstyle.com.

The Ride Rasmussen Style clinics will help advance your abilities.  It’s the company’s goals to help you succeed in the backcountry and push your boundaries to become a more responsive rider.  Please don’t feel like you’ll hold back the group; the instructors are trained to deal with all levels of ability and will guarantee time with everyone.  The goal is to teach and then practice.  We encourage you to spend a few days on the snow with our team.  This will allow you to learn the new skills the first day and perfect and practice the next.

New for 2016, Ride Rasmussen Style is offering specialized clinics.  These clinics will focus on specifics which will make your trip to the backcountry more successful.  Please join us for a women’s clinic, couples clinic or a turbos only clinic.  Each clinic will focus on tips and techniques building your confidence while on the snow.  We are excited to announce Ashley Chaffin will be the celebrity rider featured in the women’s clinics.  Turbo riders, you’ll be excited to hear Bret Rasmussen and a Boondocker representative will be on the snow during the turbo clinic.  For more information on the events please contact Keri at getinfo@riderasmussenstyle.com or visit the Ride Rasmussen Style Facebook page.  Here is a list of upcoming event dates:

Upcoming Events:

Women’s Clinics Featuring Ashley Chaffin
January 15th – 16th, 2016
March 4th – 5th, 2016

Couples Clinics 
January 28th – 30th, 2016
February 18th – 20th, 2016
March 10th – 12th, 2016

Turbo Clinic Featuring Bret Rasmussen & a Boondocker Representative
February 10th – 13th, 2016

About Ride Rasmussen Style
Ride Rasmussen Style was stablished in 2009 to serve the snowmobile community in becoming safer and more responsible in backcountry settings around the world. It’s the company’s mission to help snowmobile riders achieve the ability and confidence to ride in the back country without taking personal risks that would otherwise be life threatening. Ride Rasmussen Style helps snowmobilers with their skills and techniques to improve their backcountry experience.  The company promotes fun and safety in the great outdoors. Ride Rasmussen Style hosts backcountry riding clinics and seminars on location to snowmobile groups around the country and Canada such as riding groups, dealership promotional groups, corporate retreats and incentives, sheriff’s search and rescue groups, military, as well as individuals and many others.  To learn more about Ride Rasmussen Style’s operations visit www.riderasmussenstyle.com.

Ride Rasmussen Style in partnership with Yellowstone Arctic Yamaha operates under a special use permit with the U.S.F.S. Gallatin Custer Ranger District.

Ride Rasmussen Style Partners with Driven

Ride Rasmussen Style Partners with Driven

(Preston, ID/Mandan, ND November 24, 2015) Ride Rasmussen Style is pleased to welcome Driven as the company’s Operations Manager.  Driven has been an instrumental in helping Ride Rasmussen Style become a leader in technical riding snowmobile clinics.  Applying for permitting, developing and implementing marketing strategies, scheduling events and riding clinics, are just a few of the tasks Driven has contributed towards making Ride Rasmussen Style an exceptional lifestyle brand in the snowmobile industry.  Together Driven and Ride Rasmussen Style, go above and beyond to improve the experiences of our clientele.  The number one goal is to make sure everyone has an outstanding experience, filled with amazing memories to last a lifetime.  Both companies are #driven2pushboundaries and excited for the future. Together they will continue to #NeverStopPushing and help shape the world of backcountry snowmobiling.

About Driven
Driven cares about your business and wants to help companies succeed with them as a team.  Driven focusses on the clients needs and creates customized packages to assist with the following: design and web, social media management, business & non-profit management and freelance writing.  To learn more about these services please visit www.driven2pushboundaries.com or contact info@driven2pushboundaries.com.

Driven in partnership with several businesses created a Driven Team to bring elite backcountry riding schools to snowmobilers.  The schools focus on making snowmobilers better riders in the backountry teaching rider techniques and avalanche awareness.  The Driven Team includes:  Cameron Chimenti with 3C Guiding, Pro Backcountry Freerider Brandon Chimenti, Steven Marlenee with Marlenee Photography, Bret Rasmussen with Ride Rasmussen Style and Tracy Long with Tracy Long Photography.  Together this teams provide an experience on the snow that will never be forgotten.  To learn more about the schools please visit www.sledchatter.com.

About Ride Rasmussen Style
Ride Rasmussen Style was stablished in 2009 to serve the snowmobile community in becoming safer and more responsible in backcountry settings around the world. It’s the company’s mission to help snowmobile riders achieve the ability and confidence to ride in the back country without taking personal risks that would otherwise be life threatening. Ride Rasmussen Style helps snowmobilers with their skills and techniques to improve their backcountry experience.  The company promotes fun and safety in the great outdoors. Ride Rasmussen Style hosts backcountry riding clinics and seminars on location to snowmobile groups around the country and Canada such as riding groups, dealership promotional groups, corporate retreats and incentives, sheriff’s search and rescue groups, military, as well as individuals and many others.  New for 2016, Ride Rasmussen Style will headquarter all operations in West Yellowstone, Montana.  To learn more about Ride Rasmussen Style’s operations visit www.riderasmussenstyle.com.

Ride Rasmussen Style in partnership with Yellowstone Arctic Yamaha operates under a special use permit with the U.S.F.S. Gallatin Custer Ranger District.